Currency Solutions: Modernise our proposition and experience to successfully compete in the digital economy

Currency Solutions is a London-based international FX and payments company established in 2005.

and jump was tasked with jumpstarting growth. We helped the business find a new direction, identified opportunities across the value chain, transformed the experience and embedded a digital-first mindset and new technology approach.

The Challenge

1. Rethink the proposition to appeal to a wider audience base

2. Reinvigorate the brand and create a modern end-to-end experience

3. Create a sustainable digital-first approach that empowers the business

4. Create a new technology stack to improve performance

Services

Ethnography
Innovation and Experience Strategy
Digital brand & design system
Content
Information Architecture
Experience design
Art and creative direction
Guidelines and playkits

and jump delivered insights and solutions from the onset — actions and advice that drove the business forward exponentially and quickly. They brought a wealth of value and re-engaged the company with its customers and market.

— Annamaria Mignano, Chief Marketing Officer

Pump up the jam!
A new technology approach

We chose a Jamstack approach. This gave us the following benefits:

  • Faster performance: Serve prebuilt HTML pages and assets over a CDN. 

  • Security: No security updates (WordPress), server-side code, or server or database vulnerabilities.

  • Cheaper: Hosting static files is far cheaper than running web servers and databases.

  • Scalability: The CDN seamlessly compensates if Currency Solutions suddenly has high traffic volumes. 

  • Better developer experience: Currency Solutions' front-end development could focus on development rather than legacy architecture. 

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The business had a massive problem with its customer onboarding process. Very few that began the journey made it to the end.

We completely redesigned the flow following a mobile-first, single-step approach.

We then built the analytics to show us exactly where in the process customers dropped out so we could optimise continuously.`

Redesigning the brand, experience and registration process

New money transfer platform

The old platform was a graveyard. No customers used it, and the UX was confusing and inconsistent.

We completely redesigned the experience — making it consistent in its UX and design language.

More project goodness

Making customer service fast and personalised

We launched online chat alongside automation tools and contextual cues.

Cutting customer acquisition costs

We rebuilt the digital marketing ecosystem to reduce acquisition costs and maximise impact.

Using data as a strategic asset

We built data structures to understand customer behaviour and performance, enable A/B testing, and improve the sales funnel.

The results

200%

Increase in average order value

15%

Increase in new leads and 100% increase in new registrations

20>2

Reduction of page load times

Let’s start something special

and jump has helped businesses of all shapes and sizes to grow — from small innovations through to big bangs.

Change doesn't have to be scary. Whatever your needs, we are here to help.

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