A powerful audience panel engine that gets insight from the right people, at the right time
Insight is fundamental to our work. We built a powerful audience panel engine that fuels innovation and feeds insight back into the business.
Our belief in the value of this process and tool led us to fund it ourselves.
It provides confidence behind our recommendations and insights beyond any single project. This is how we did it.
Services
Process design
Product Design
Technical development
Data analysis
Audience panel
Research Repository
Create powerful experiences built on evidence
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Build rich customer profiles
Segment participants on more powerful dimensions than demographics and organise into a single data warehouse.
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Get better insight faster
Recruit your ideal participants from any source and schedule research within hours—not weeks—using our on-demand audience panel.
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Test hypotheses with confidence
Test hypotheses with larger sample sizes and top-tier participants. Capture insights at the individual and group level, tracking progressions and trends over time.
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Customised to how you work
Leverage a dynamic system that scales with new data and features while handling all admin and rewards seamlessly.
“It’s a great tool, and how you’ve captured and summarised the stories with videos is brilliant. ”
— Roy Ramadarshian, Ex-Head of Marketing for Allstar
Client feedback
Solving complex customer problems
Joined-up thinking
1
Challenge: Barriers to EV adoption
Our research revealed that respondents rated transitioning to electric 3.8 out of 10. Significant considering the UK Freight Road Transport industry was valued at £33.5bn in 2023.
2
Research: Lack of resource and capability
Infrastructure challenges and uncertainty around the business case and optimal fleet mix have kept firms from making the switch.
3
Prototyping: location and decision-making features
We prototyped location-based features for drivers and EV car selector tools to assess their effectiveness in addressing fleet managers’ challenges.
4
Solution: New functionality on the product roadmap
New features and functionality were tested with customers and ready to be deployed as part of the product roadmap.
How it works
See the process in action
Jump one
Build an audience panel and research approach
The mission was threefold:
Build a database that captures rich audience profiles and acts as a “living CRM”.
Create a process that goes from brief to research sessions, fast.
Record insights into a central repository.
For our client, EV was a critical business pillar. The business had to be smart about launching the proposition, helping customers transition, and avoiding churn.
We’d been asked to run our custom design sprint to validate the proposition and identify new features for the online platform.
At the project outset, we wanted to address gaps that would impact business outcomes.
Audience segmentation on key EV factors.
Ethnography and cultural insights into Fleet manager’s experience.
A process fostering customers’ participation in innovation.
What we’ve learnt
“n=6 isn’t going to cut it when launching new propositions. It’s not statistically representative and doesn’t show the problem space's core and edges.”
– Melissa Clark, Co-founder of and jump
Segment and recruit a statistically representative sample of the audience
Jump two
We designed a fun survey with interesting questions for maximum engagement. Soon, we had thousands of responses and recruited until we had a statistically representative sample size.
We segmented responses and built a process to automate the recruitment and honorariums.
When the design sprint—running in parallel—identified the audience target and research focus, we could recruit quickly.
Run research and disseminate insights
Jump three
We ran research with different segments, comparing and contrasting the findings and updating designs with our learnings.
Interviews were turned into transcripts and tagged using the agreed-upon taxonomy.
We uncovered themes and insights, which we turned into stories and video reels that brought findings to life. Weaving vital data points gave robustness and showed the business case behind recommendations.
These were shared within an online repository that could be accessed company-wide. A beautiful Keynote presentation was also created for leadership.
Once the research was complete, any personal data was disposed of in line with data policies, of course!
Bringing the business and audience closer
Killer insights
101 to 500 vehicles, Less than 25% EV
“The money is not key at the moment. The objective is to get people into electric cars and reduce emissions as far as possible. We understand there's going to be a cost involved in that.”
101 to 500 vehicles, Less than 25% EV
“We're quite involved in reporting our carbon emissions through the government portal and have a sustainability manager. Having easy tools to do that is going to be great.”
101 to 500 vehicles, Less than 25% EV
“The data here is great. This driver has the same car, but he's out in 260. You are getting 200. So there must be something in how you drive the car.”
11 to 50 vehicles, Less than 25% EV
“It's good to know that Allstar is looking at stuff like this because I think this will become more of a requirement in the future.”
Results
000s
Audience panel segmented by key criteria
75%
Quicker to recruit high-quality candiates
30%
Saving on recruitment costs
Value beyond the project
The process continued to fuel thinking and innovation
Expanding knowledge
Customer understanding grew as we added new participants and criteria alongside new patterns and opportunities.
Reusable approach
The panel was used to redesign Allstar’s digital experience, creating speed and quality in the design process.
Powering Allstar’s
innovation in EV
We ran our custom design sprint to identify and innovate new EV opportunities and develop a new service.
What we learnt
“Sometimes, we have to practice what we preach. If there’s a strong enough business case for initiatives, do it. It only strengthens your thinking and process. ”
– Melissa Clark, Co-founder of and jump
Let’s start something special
We’ve helped businesses of all shapes and sizes to grow— from small innovations to big bangs.
Change doesn't have to be scary. Whatever your needs, we are here to help.